Le Tour de France is the biggest cycling event on TV. Broadcasting live 21 days of men wearing spandex for hours on hand. Not exactly what most people see as exciting TV.
SKODA being one of the main sponsors of Le Tour wanted to make things a bit more interesting for the viewer, cyclist enthusiasts or not.
So we built a second screen game for mobile phone and PC, which synced with Le Tour in real time. And anyone, regardless their cycling knowledge could join the race and have a bit more fun watching Le Tour.