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Case

The GTI BannerBahn is a race across the biggest websites in Holland. On the 13th of september the visitors of these websites can prove they are fast enough for a new Golf GTI by trying to turn a simple click into a car.

On this day the new GTI drives trough the bannerspaces of the sites givi ng everybody who's fast enough the possibilty to catch the car with one click.

Agency // Achtung!
Client // Volkswagen Netherlands
Role // Lead designer
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counting down
to raceday

2 weeks before the actual raceday people could prepare on the website by watchig the making of, checking the circuit and training their responsiveness throughout a game that featured all generations of Golf GTI

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The Teaser video